In 2016, Wine Enthusiast Importer Connection partnered with ProWein to create a new exporting support program. Producers seeking U.S. importers were able to sign up for Route USA and incorporate special signage into their booth making them easily identifiable to U.S. importers as they walked the show.
Additionally, non-imported wines were submitted to the Wine Enthusiast Importer Connection program in advance of the show and received a rating and review for use in marketing materials & event meetings.
Taking part in Route USA at ProWein is free of charge. By signing up, producers received:
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